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TERMS OF SERVICE

Loupely LLC

Effective Date: April 1, 2026  |  Last Updated: May 29, 2026

These Terms of Service (“Terms”) constitute a legally binding agreement between you and Loupely LLC, a Pennsylvania limited liability company (“Loupely,” “we,” “us,” or “our”), governing your access to and use of the Loupely product, including the Chrome browser extension, the WordPress plugin, the Loupely website at useloupely.com and loupely.co, and all associated services and infrastructure (collectively, the “Services”).

By installing the Chrome extension, activating the WordPress plugin, creating an account, purchasing credits or an annual plan, or otherwise accessing or using the Services, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must not install or use the Services.

1. The Services

1.1 Loupely

Loupely captures browser and server evidence from your WordPress site, correlates signals across both layers, and delivers a real human terms diagnosis of what broke and a specific triage step for resolving it. Loupely is for diagnosing functional failures: checkout not processing, forms not sending, authentication failing, or any other case where something that was working has stopped.

1.2 One Account

Your Loupely account covers both Loupely and Loupely Lens. Credits purchased for your account are shared across both products and never expire.

1.3 What the Services Are Not

The Services do not automatically fix anything. No feature of any Loupely LLC product modifies your website, applies code changes, writes to your database, or implements any change on your behalf. The Services provide diagnosis, triage guidance, and recommendations. Acting on that guidance is your responsibility.

2. Accounts

2.1 Account Creation

Access to paid features requires an account. You create an account by providing your email address and completing authentication via a magic link. No password is required or stored. You must provide accurate account information and keep it current.

2.2 Account Security

You are responsible for all activity that occurs under your account. Magic links are single-use and expire. If you believe your account has been compromised, contact us immediately at the address listed in Section 14. We are not liable for any loss or damage arising from unauthorized access to your account where that access results from your failure to maintain the security of your email.

2.3 Age Requirement

The Services are not directed to anyone under the age of 13. By creating an account, you represent that you are at least 13 years old. If you are under 18, you represent that you have your parent or legal guardian’s permission to use the Services.

2.4 One Account Per User

You may not create multiple accounts for the purpose of obtaining benefits intended for a single user, circumventing account restrictions, or any other purpose that violates these Terms.

3. Pricing, Credits, and Plans

3.1 Free Tier

Installation of the Chrome extension and the WordPress plugin is free. Capturing a structured diagnostic file is free. The diagnosis, triage recommendation, and real human terms explanation cost one credit per capture. New accounts have zero credits; the first diagnosis requires purchasing credits or an annual plan.

3.2 Credits

Credits may be purchased through the Services at the rates listed at useloupely.com/pricing. Current rates as of the effective date of these Terms are $19 for 10 diagnoses and $29 for 20 diagnoses. Credits are shared across Loupely and Loupely Lens. Credits never expire and are not forfeited upon account closure, except as provided in Section 3.5.

3.3 Annual Plans

Annual plans provide unlimited diagnoses within the scope of the plan for one year from the date of purchase. Plans available as of the effective date of these Terms are:

• Loupely Annual: $99 per year, covering Loupely only.
• Bundle Annual: $149 per year, covering both Loupely and Loupely Lens.
• Agency Annual: $499 per year, covering both products with unlimited client sites.

Prices are in US dollars and are subject to change. Price changes apply to renewals and new purchases after the change date. Your current plan period is honored at the price you paid.

3.4 Refund Policy

Credits are non-refundable once purchased. Annual plans are eligible for a full refund if requested within 14 days of purchase and if fewer than 5 diagnoses have been run under the plan. After 14 days, or after 5 or more diagnoses have been run, annual plans are non-refundable.

To request a refund, contact us at the address listed in Section 14.

3.5 Account Closure and Credits

If you close your account, unused credits are forfeited. We do not refund unused credits upon voluntary account closure. If we close your account for reasons other than a violation of these Terms, we will refund the value of your unused credits on a pro-rata basis.

3.6 Payment Processing

All payments are processed by Stripe. By purchasing credits or a plan, you agree to Stripe’s Terms of Service. Loupely does not store, process, or have access to your credit card number or other payment card data. All payment information is collected and processed directly by Stripe.

4. License and Permitted Use

4.1 License Grant

Subject to your compliance with these Terms and payment of applicable fees, Loupely grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your own lawful purposes.

4.2 Restrictions

You may not, and may not permit any third party to:

• reverse engineer, decompile, disassemble, or attempt to derive the source code of any component of the Services;
• copy, modify, create derivative works based on, or distribute any component of the Services;
• sell, resell, sublicense, transfer, or assign the Services or any rights therein without our express written consent, except as permitted under the Agency Annual plan for client site management;
• use the Services to build a competing product or service;
• use the Services in any way that violates applicable law or infringes on the rights of any third party;
• attempt to circumvent any access controls, account limits, credit systems, or subscription gates;
• use automated scripts, bots, or other means to access the Services at a volume or frequency that would constitute abuse.

4.3 Agency Plan Client Sites

Holders of an Agency Annual plan may use Loupely to diagnose problems on client WordPress sites they manage as part of their professional services. The license granted under an Agency Annual plan is limited to use by the account holder and does not permit the account holder to resell, sublicense, or provide stand-alone access to the Services to clients.

5. Your Content and Data

5.1 Capture Data

When you run a diagnosis, the extension captures browser and server data from the page you are diagnosing, assembles it into a structured capture file, scans that file locally for credentials, and transmits the sanitized output to our servers for analysis. You are responsible for ensuring that you have the right to capture and transmit data from the site you are diagnosing. You represent that you own the site, manage it on behalf of its owner, or otherwise have authorization to run diagnostic captures on it.

5.2 Your Description of the Problem

If you enter a description of what stopped working or what looks wrong, that text is stored in association with your session. This text is used in anonymized and aggregated form to improve diagnosis quality. Do not include passwords, API keys, or other sensitive credentials in your description.

5.3 Ownership

You retain ownership of your site’s data. By using the Services, you grant Loupely a limited license to process the data you submit for the purpose of providing and improving the Services. We do not sell your data or use it for advertising.

5.4 Credential Scanning

Credential scanning occurs entirely within your browser before any data leaves your device. API keys, tokens, and sensitive credentials are detected and removed locally by the extension. Redacted values are never transmitted to Loupely servers.

6. Third-Party Services

6.1 Supabase

Account management, authentication, and data storage are provided by Supabase. By creating an account, you acknowledge that authentication events, including your email address, IP address, and browser information, are processed by Supabase in accordance with Supabase’s privacy practices.

6.2 Anthropic (Claude)

Real human terms diagnoses are generated using Claude, an AI model operated by Anthropic PBC. Sanitized diagnostic capture data is transmitted to Anthropic for this purpose. Anthropic’s use of this data is governed by Anthropic’s API terms and privacy policy. Loupely does not control Anthropic’s data practices.

6.3 Stripe

Payment processing is provided by Stripe. Loupely does not store payment card data. Your use of Stripe’s services is subject to Stripe’s terms and privacy policy.

6.4 Google

The Chrome extension is distributed through the Google Chrome Web Store. Installation and use of the extension is also subject to Google’s Chrome Web Store Terms of Service and Developer Program Policies.

6.5 WordPress.org

The Loupely WordPress plugin may be distributed through the WordPress.org plugin directory. Use of the plugin in your WordPress installation is also subject to WordPress.org’s terms and guidelines.

7. Intellectual Property

7.1 Loupely’s Property

The Services, including all software, code, design, text, graphics, logos, and other content, are owned by Loupely LLC and protected by United States and international intellectual property laws. The Loupely name, logo, and product names are trademarks of Loupely LLC. Nothing in these Terms transfers any ownership interest in the Services to you.

7.2 Feedback

If you submit feedback, suggestions, or ideas about the Services, you grant Loupely a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without compensation or attribution to you.

8. Disclaimers

8.1 No Warranty

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOUPELY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY.

8.2 Diagnosis and Recommendations Are Not Guarantees

The diagnoses and triage recommendations provided by the Services are based on the data available at the time of the diagnosis. They represent the best assessment the system can produce from available evidence. They do not constitute a guarantee that the identified cause is the sole or complete cause of any problem, or that following a recommendation will produce any particular outcome.

8.3 AI-Generated Content

Real human terms diagnoses are generated by an AI model (Claude by Anthropic). AI-generated content may contain errors, omissions, or inaccuracies. You should evaluate AI-generated guidance in the context of your own knowledge of your site and, where appropriate, seek the advice of a qualified professional before taking significant action.

8.4 Service Availability

We do not warrant that the Services will be available at all times, free from interruptions, or error-free. We may modify, suspend, or discontinue any component of the Services at any time, with or without notice.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOUPELY LLC AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING FROM OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICES, EVEN IF LOUPELY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOUPELY’S TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT, OR OTHERWISE, SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES YOU PAID TO LOUPELY IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) $50.00.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities. In those jurisdictions, our liability is limited to the greatest extent permitted by law.

10. Indemnification

You agree to defend, indemnify, and hold harmless Loupely LLC and its members, managers, employees, contractors, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Services; (b) your violation of these Terms; (c) your violation of any applicable law; (d) your capture of data from a site you do not own or are not authorized to diagnose; or (e) any content you submit through the Services.

11. Termination

11.1 Termination by You

You may stop using the Services and close your account at any time. Closing your account forfeits any unused credits as described in Section 3.5.

11.2 Termination by Loupely

We may suspend or terminate your access to the Services at any time if we reasonably believe you have violated these Terms, engaged in fraudulent or abusive activity, or for any other reason at our sole discretion, with or without notice. We will make reasonable efforts to provide notice before suspension or termination except where immediate action is required to protect the security of the Services or other users.

11.3 Effect of Termination

Upon termination, your license to use the Services ends immediately. Sections 5.3, 7, 8, 9, 10, 12, and 13 survive termination.

12. Governing Law and Dispute Resolution

12.1 Governing Law

These Terms are governed by the laws of the Commonwealth of Pennsylvania, without regard to its conflict-of-law principles.

12.2 Informal Resolution

Before filing any legal claim, you agree to contact us at the address in Section 14 and give us 30 days to attempt to resolve the dispute informally. We will make the same commitment to you. Most issues can be resolved this way.

12.3 Venue

If informal resolution fails, any legal action arising out of or related to these Terms or the Services must be filed exclusively in the state or federal courts located in Lackawanna County, Pennsylvania. You consent to the personal jurisdiction of those courts.

13. General Provisions

13.1 Entire Agreement

These Terms, together with the Privacy Policy and any plan-specific terms, constitute the entire agreement between you and Loupely LLC regarding the Services and supersede any prior agreements.

13.2 Changes to These Terms

We may update these Terms from time to time. When we do, we will post the updated Terms at useloupely.com and update the “Last Updated” date above. We will provide reasonable advance notice of material changes by email to the address on your account. Your continued use of the Services after the effective date of updated Terms constitutes acceptance of the changes.

13.3 Severability

If any provision of these Terms is found to be unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will remain in full force.

13.4 Waiver

Our failure to enforce any provision of these Terms is not a waiver of our right to enforce it in the future.

13.5 Assignment

You may not assign your rights or obligations under these Terms without our written consent. We may assign our rights and obligations in connection with a merger, acquisition, or sale of all or substantially all of our assets.

13.6 No Third-Party Beneficiaries

These Terms do not create any third-party beneficiary rights.

14. Contact

Loupely LLC

Scranton, Pennsylvania

contact@useloupely.com

useloupely.com

For legal notices under these Terms, please use the email above with the subject line “Legal Notice.” We will acknowledge receipt within 5 business days.