Magic Link Authentication is a sign-in method that sends a one-time link to your email address instead of asking for a password. You click the link, you’re signed in. No password required.
Loupely uses Magic Link Authentication across all products. There is no password option. This is a deliberate choice based on how the products are actually used: site owners sign in infrequently, and maintaining a unique strong password for something you access a few times a year pushes people toward weak or reused credentials. The magic link removes the problem by making credentials unnecessary.
How it works #
When you enter your email and click Send Sign-In Link, the system generates a one-time cryptographic token and emails you a URL containing it. Clicking the URL authenticates the token, signs you in, and invalidates the token so it can’t be used again. The token also expires automatically after 15 minutes whether or not it’s clicked.
If a magic link arrives that you didn’t request, it means someone typed your email address by mistake. Ignore it. It expires on its own and can’t be used to access your account without your inbox.